Birth of the Sale

As this is being penned, right now across most of Europe the infamous Summer Sales have ushered in a slew of new tempting discounted products along with those who can’t wait to get their hands on them. Let’s face it, everyone loves a good sale: we walk away from them feeling sneaky, smart and satisfied. But few of us ever stop to ponder where the idea of sales came from. And as we join the herd in promoting Ontic’s custom 3D printed jewelry, we thought a quick post on the origin of sales was in order.

Tracing the etymology back to Germany, the idea of selling “shop goods at lower prices than usual” first appeared in 1866. And just like the industrial revolution itself, it snowballed from there. As Benjamin Franklin once mused, nothing is certain in this world “except death and taxes.” And on queue, sales tax came into play only 20 years later. Sales tax paved the way for the sales representative in 1910, which was followed by the mid-century invention of the shop interface: the same sales associate who works malls and high streets the world over, paid only to smile, chit chat, recommend, package and close transactions with customers like you and I.

The sale has gone on to transform holidays and produce blockbuster consumer spending. Christmas and Black Friday come to mind. While the term “sale” within literature seems to have peaked in the 1920s, it was just last year during “Singles Day” in China that Alibaba generated $9.3B in sales. In a single day. Indeed, action speaks louder than words.

The flipside to all this buying means having access to incredible products. And that’s where our custom 3D printed jewelry comes into the fold. Our jewelry sits at the intersection of digital visual arts and geometric design. And throughout July, our latest line of Eidos Bracelets, Acute Pendants and Gemini Earrings will be discounted 20-30% off the original retail price. If that’s not enough, you can always customize your own graphic Icon and pair it with any piece of Ontic jewelry. Discounted, of course! Happy shopping :)


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